{"id":292,"date":"2020-04-14T10:46:00","date_gmt":"2020-04-14T08:46:00","guid":{"rendered":"https:\/\/turnaround.cz\/?p=292"},"modified":"2020-04-18T11:04:06","modified_gmt":"2020-04-18T09:04:06","slug":"v-dobach-krize-by-firmy-mely-dbat-na-dostatek-hotovosti-a-vyhnout-se-ukvapenym-uverum","status":"publish","type":"post","link":"https:\/\/turnaround.cz\/en\/blog\/2020\/04\/v-dobach-krize-by-firmy-mely-dbat-na-dostatek-hotovosti-a-vyhnout-se-ukvapenym-uverum\/","title":{"rendered":"V\u00a0dob\u00e1ch krize by firmy m\u011bly db\u00e1t na dostatek hotovosti a vyhnout se ukvapen\u00fdm \u00fav\u011br\u016fm"},"content":{"rendered":"

Experti na poradenstv\u00ed firm\u00e1m v nesn\u00e1z\u00edch z mezioborov\u00e9 neziskov\u00e9 organizace TMA \u010cR pova\u017euj\u00ed v sou\u010dasn\u00e9 krizi za nejd\u016fle\u017eit\u011bj\u0161\u00ed kroky okam\u017eitou adaptaci obchodn\u00edho pl\u00e1nu, \u010di cel\u00e9ho obchodn\u00edho modelu, zaji\u0161t\u011bn\u00ed hotovosti pro nadch\u00e1zej\u00edc\u00ed m\u011bs\u00edce a p\u0159\u00edpravu strategick\u00fdch zm\u011bn po dozn\u011bn\u00ed kritick\u00fdch \u00favodn\u00edch t\u00fddn\u016f pandemie. O dopadech a mo\u017en\u00fdch sc\u00e9n\u00e1\u0159\u00edch postupu v pr\u00e1vn\u00ed a finan\u010dn\u00ed oblasti poskytnou z\u00e1jemc\u016fm dva bezplatn\u00e9 webin\u00e1\u0159e. Prvn\u00ed<\/a> se uskute\u010dn\u00ed ve \u010dtvrtek 16. dubna od 16 hodin a zam\u011b\u0159\u00ed se na vliv vl\u00e1dn\u00edch opat\u0159en\u00ed, jako je zm\u011bna insolven\u010dn\u00edho z\u00e1kona a moratorium na spl\u00e1tky, a dopady na zam\u011bstnanost. Druh\u00fd<\/a> webin\u00e1\u0159 prob\u011bhne ve st\u0159edu 22. dubna od 16 hodin, t\u00e9matem bude krizov\u00e9 \u0159\u00edzen\u00ed cash flow a pr\u00e1vn\u00ed odpov\u011bdnost ve sporech vznikl\u00fdch za sou\u010dasn\u00e9 situace. Webin\u00e1\u0159e budou p\u0159\u00edstupn\u00e9 z www.turnaround.cz.<\/p>\n

Odborn\u00edci TMA \u010cR na restrukturalizace firem se shoduj\u00ed, \u017ee pro \u00fasp\u011bch, \u010di v\u016fbec zachov\u00e1n\u00ed \u017eivotaschopnosti firmy je nyn\u00ed pot\u0159eba up\u0159\u00edt pozornost zejm\u00e9na na t\u0159i kl\u00ed\u010dov\u00e9 oblasti. Zaprv\u00e9, adaptace obchodn\u00edho pl\u00e1nu, nebo dokonce i cel\u00e9ho obchodn\u00edho modelu na novou situaci. Zadruh\u00e9, zaji\u0161t\u011bn\u00ed dostate\u010dn\u00e9 hotovosti pro n\u00e1sleduj\u00edc\u00ed m\u011bs\u00edce. Zat\u0159et\u00ed, implementace dlouhodob\u00e9ho finan\u010dn\u00edho a obchodn\u00edho pl\u00e1nu po dohod\u011b se v\u0161emi relevantn\u00edmi partnery, v\u010detn\u011b zam\u011bstnanc\u016f, dodavatel\u016f, z\u00e1kazn\u00edk\u016f, financuj\u00edc\u00edch instituc\u00ed a akcion\u00e1\u0159\u016f. \u201eV sou\u010dasn\u00e9 situaci je nav\u00edc pot\u0159eba m\u00edt alternativn\u00ed pl\u00e1n B a p\u0159\u00edpadn\u011b i pl\u00e1n C, pokud se p\u016fvodn\u00ed p\u0159edpoklady a sc\u00e9n\u00e1\u0159e uk\u00e1\u017eou jako p\u0159\u00edli\u0161 optimistick\u00e9. Pro tyto nov\u00e9 a z\u00e1lo\u017en\u00ed pl\u00e1ny je dobr\u00e9 m\u00edt jasnou p\u0159edstavu o tom, jak\u00fd vliv na jejich proveditelnost maj\u00ed zm\u011bny v ekonomick\u00e9m prost\u0159ed\u00ed. V\u010detn\u011b ekonomick\u00fdch opat\u0159en\u00ed vl\u00e1dy ke zm\u00edrn\u011bn\u00ed n\u00e1sledk\u016f krize, r\u016fzn\u00fdch podp\u016frn\u00fdch program\u016f a souvisej\u00edc\u00ed zm\u011bny v pr\u00e1vn\u00edm prost\u0159ed\u00ed, jako jsou zm\u011bny t\u00fdkaj\u00edc\u00ed se kurzarbeitu, mo\u017enost\u00ed odkladu spl\u00e1tek \u00fav\u011br\u016f a plateb n\u00e1jm\u016f a zm\u011bny v insolven\u010dn\u00edm pr\u00e1vu,\u201c uv\u00e1d\u00ed David Plch, m\u00edstop\u0159edseda TMA \u010cR.<\/p>\n

I p\u0159esto\u017ee se n\u011bkter\u00fdm m\u016f\u017ee zd\u00e1t jako vhodn\u00e9 \u0159e\u0161en\u00ed krize p\u0159eklenut\u00ed \u00fav\u011brem nebo rychl\u00fdm vstupem nov\u00e9ho partnera, odborn\u00edci od toho odrazuj\u00ed. \u201eJe pravd\u011bpodobn\u00e9, \u017ee se mnoh\u00e9 obory dlouho nevr\u00e1t\u00ed na p\u016fvodn\u00ed objemy tr\u017eeb. I p\u0159esto\u017ee sou\u010dasn\u00e1 rozvaha spole\u010dnosti m\u016f\u017ee sk\u00fdtat prostor pro ciz\u00ed zdroje ve form\u011b \u00fav\u011bru, v nov\u00e9 ekonomick\u00e9 realit\u011b by spole\u010dnost zadlu\u017een\u00ed nemusela un\u00e9st. Je proto pravd\u011bpodobn\u011b lep\u0161\u00ed s\u00e1zet na jist\u00e9 st\u0159edn\u011bdob\u00e9 smrsknut\u00ed businessu,\u201c varuje Luk\u00e1\u0161 Mikeska, \u010dlen TMA \u010cR.<\/p>\n

Po odezn\u011bn\u00ed t\u011bch nejkriti\u010dt\u011bj\u0161\u00edch m\u011bs\u00edc\u016f se o\u010dek\u00e1v\u00e1 z\u00e1sadn\u00ed prom\u011bna ekonomick\u00fdch trh\u016f, z kter\u00e9 vyjdou v\u00edt\u011bzn\u011b ti, kte\u0159\u00ed se adaptovali zav\u010dasu. \u201eNast\u00e1vaj\u00edc\u00ed krizov\u00e1 hospod\u00e1\u0159sk\u00e1 situace se z na\u0161eho \u010desk\u00e9ho pohledu bude bl\u00ed\u017eit sp\u00ed\u0161e proces\u016fm b\u011bhem masivn\u00ed transformace hospod\u00e1\u0159stv\u00ed st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy v letech 1990\u201319\u206093 ne\u017e situaci souvisej\u00edc\u00ed s finan\u010dn\u00ed kriz\u00ed 2008\u20132010. Pojmy jako druhotn\u00e1 platebn\u00ed neschopnost, barterov\u00e9 obchodov\u00e1n\u00ed, v\u00edcestrann\u00e9 z\u00e1po\u010dty \u2013 clearing, a bohu\u017eel I ur\u010dit\u00e9 negativn\u00ed jevy souvisej\u00edc\u00ed se zneu\u017e\u00edv\u00e1n\u00edm p\u0159echodn\u011b uvoln\u011bn\u00fdch pravidel v podnik\u00e1n\u00ed, se mohou op\u011bt za\u010d\u00edt objevovat. Pro \u0159adu podnik\u016f to bude znamenat restart podnik\u00e1n\u00ed v podstatn\u011b jin\u00fdch, mo\u017en\u00e1 zcela nov\u00fdch podm\u00ednk\u00e1ch na trhu,\u201c odhaduje Petr Kar\u00e1sek, \u010dlen TMA \u010cR. Firmy, kter\u00e9 rychle pochop\u00ed, \u017ee podm\u00ednky v ekonomice a na \u0159ad\u011b oborov\u00fdch trh\u016f budou zcela jin\u00e9 a \u017ee se sv\u011bt po koronaviru nebude po odezn\u011bn\u00ed epidemiologick\u00fdch opat\u0159en\u00ed vyv\u00edjet podle extrapolace v\u00fdvoje sv\u011bta p\u0159ed koronavirem, mohou vyj\u00edt z t\u00e9to situace pos\u00edleny. Mus\u00ed p\u0159i tom ale uva\u017eovat s dostate\u010dn\u00fdm strategick\u00fdm nadhledem a opustit nostalgick\u00e9 vzpom\u00edn\u00e1n\u00ed na to, jak se jim \u017eilo p\u0159edt\u00edm.<\/p>\n

Krize spjat\u00e1 s koronavirem p\u0159inesla i p\u0159esun do online sv\u011bta, jeho\u017e vyu\u017eit\u00ed se bude d\u00e1le posilovat. Odborn\u00edci odhaduj\u00ed, \u017ee se velk\u00e9 procento slu\u017eeb a poskytov\u00e1n\u00ed vzd\u011bl\u00e1n\u00ed p\u0159esune na s\u00ed\u0165. \u201eDigitalizace a s n\u00ed spjat\u00e9 procesy zm\u011bn\u00ed zp\u016fsob, jak\u00fdm pracujeme. Spousta firem n\u00e1hle zjistila, \u017ee vlastn\u011b m\u016f\u017ee pracovat na d\u00e1lku mnohem snadn\u011bji, ne\u017e bychom \u010dekali. J\u00e1 mysl\u00edm, \u017ee se v\u0161ichni do sv\u00fdch kancel\u00e1\u0159\u00ed nevr\u00e1t\u00ed. To m\u016f\u017ee v\u00e9st k v\u011bt\u0161\u00edm zm\u011bn\u00e1m, ne\u017e si uv\u011bdomujeme, asi bych te\u010f necht\u011bl b\u00fdt n\u011bk\u00fdm, kdo p\u0159es \u00fav\u011br financuje development kancel\u00e1\u0159sk\u00fdch prostor,\u201c komentuje Miroslav Singer, \u010dlen TMA \u010cR.<\/p>\n

Firmy aktu\u00e1ln\u011b \u0159e\u0161\u00ed v\u00fdpadky dod\u00e1vek, pokles odbytu, uzav\u0159en\u00e9 provozovny a mnoho dal\u0161\u00edch probl\u00e9m\u016f. Nejd\u016fle\u017eit\u011bj\u0161\u00edm z\u00e1jmem n\u00e1s v\u0161ech je v\u0161ak starat se v maxim\u00e1ln\u00ed m\u00ed\u0159e o sv\u00e9 zdrav\u00ed a zdrav\u00ed sv\u00fdch bl\u00edzk\u00fdch i koleg\u016f. Pro podnikatele a mana\u017eery je pak tak\u00e9 d\u016fle\u017eit\u00e9 postarat se o finan\u010dn\u00ed zdrav\u00ed jejich podnik\u00e1n\u00ed. TMA \u010cR je jako mezioborov\u00e9 sdru\u017een\u00ed profesion\u00e1l\u016f zab\u00fdvaj\u00edc\u00edch se \u0159\u00edzen\u00edm zm\u011bn a restrukturalizacemi p\u0159ipravena podnikatele nasm\u011brovat k expert\u016fm, kte\u0159\u00ed jim se sv\u00fdmi zku\u0161enostmi pomohou prov\u00e9st vzniklou situac\u00ed a zvl\u00e1dnout n\u00e1ro\u010dn\u00e9 v\u00fdzvy t\u00e9to doby.<\/p>\n

Kontakt pro m\u00e9dia<\/h3>\n

Michael Hromada
\nEPIC PR
\nTel.: +420 721 589 964
\nE-mail: michael.hromada@epicpr.cz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Experti na poradenstv\u00ed firm\u00e1m v nesn\u00e1z\u00edch z mezioborov\u00e9 neziskov\u00e9 organizace TMA \u010cR pova\u017euj\u00ed v sou\u010dasn\u00e9 krizi za nejd\u016fle\u017eit\u011bj\u0161\u00ed kroky okam\u017eitou adaptaci obchodn\u00edho pl\u00e1nu, \u010di cel\u00e9ho obchodn\u00edho modelu, zaji\u0161t\u011bn\u00ed hotovosti pro nadch\u00e1zej\u00edc\u00ed m\u011bs\u00edce a p\u0159\u00edpravu strategick\u00fdch zm\u011bn po dozn\u011bn\u00ed kritick\u00fdch \u00favodn\u00edch t\u00fddn\u016f pandemie. O dopadech a mo\u017en\u00fdch sc\u00e9n\u00e1\u0159\u00edch postupu v pr\u00e1vn\u00ed a finan\u010dn\u00ed oblasti poskytnou z\u00e1jemc\u016fm dva bezplatn\u00e9 webin\u00e1\u0159e. Prvn\u00ed… v\u00edce<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[],"class_list":["post-292","post","type-post","status-publish","format-standard","hentry","category-tiskove-zpravy"],"acf":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6Wlcm-4I","_links":{"self":[{"href":"https:\/\/turnaround.cz\/en\/wp-json\/wp\/v2\/posts\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turnaround.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turnaround.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turnaround.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turnaround.cz\/en\/wp-json\/wp\/v2\/comments?post=292"}],"version-history":[{"count":2,"href":"https:\/\/turnaround.cz\/en\/wp-json\/wp\/v2\/posts\/292\/revisions"}],"predecessor-version":[{"id":294,"href":"https:\/\/turnaround.cz\/en\/wp-json\/wp\/v2\/posts\/292\/revisions\/294"}],"wp:attachment":[{"href":"https:\/\/turnaround.cz\/en\/wp-json\/wp\/v2\/media?parent=292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turnaround.cz\/en\/wp-json\/wp\/v2\/categories?post=292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turnaround.cz\/en\/wp-json\/wp\/v2\/tags?post=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}